Clik here to view.
Journalists, Performance and Compensation
How do we know we write good content? Based on the metrics and benchmarks we set for it. How can we continue to write good content? By looking at the metrics over time. With much debate recently around...
View ArticleClik here to view.
Collaborative Consumption in Content Marketing
Uber. AirBnB. Prosper These and other innovative tech companies are all part of a new trend called “collaborative consumption,” and are building applications that allow individuals to share and...
View ArticleClik here to view.
Avoiding the Epic (Content) Fail: or, How to Build A Content Funnel
Andrew Boer of Movable Media gave a presentation at min’s Content Marketing and Innovation Summit, held this past Tuesday May 20th at the Yale Club in New York City. Alongside a great lineup like...
View ArticleSweet Spot
Our client Luke Kintigh of Intel wrote a great post on Kapost’s Content Marketeer site about “Content Distribution Strategies”. Front and center: Intel’s leveraging of external contributors who bring...
View ArticleClik here to view.
Put Down The Microphone: The case against amplification
Amplification works two ways: It magnifies your talent; it magnifies your flaws. The volume of “American Idol” hopefuls every year proves the seductive ease of amplification: Many are willing to be...
View ArticleSo how many authors do you have in your network?
One million authors! Or a thousand. Or zero. Every potential client we meet ultimately asks us this question. This is, of course, the logical tire-kicking question for anyone looking to create content...
View ArticleClik here to view.
WHAT IF: Google Author Rank Had Worked?
The purpose of Google’s Authorship program was to establish, to coin an awkward phrase, authorial authority. And if “Authorial authority” sounds tautological (ie. saying the same thing twice) and a...
View ArticleClik here to view.
Why Brands don’t know how often to post content
Procrustes, if you have never read the Greek myth, was this sadistic innkeeper that Theseus meets who took the phrase “one size fits all” with murderous literality. If you were too big for his bed,...
View ArticleThe Impossibility of Authenticity
The secret of success in marketing? Authenticity. I hear it everywhere. Every marketing conference, every meeting I take with clients, the mantra is repeated: “We are looking for, above all,...
View ArticleInfluencer Content Marketing Infographic: Inbound vs. Outbound
We have never loved the how the term Influencer Marketing sounds. Influencer Marketing sounds to us like an evolution of Public Relations, which isn’t really our gig. And one implication of the name...
View Article
